Customer Profitability and Targeted Growth

MCG utilizes a proven process to help clients identify and focus on those existing customers and new customer targets with the most strategic potential and greatest opportunity for greatest profitability for profitable growth.

Clients have seen as much as a 40% improvement in net profitability in the first year.

Clients achieve results …without significant capital investment.

The Problem: Companies typically look at customer data on a gross profit basis. They can’t see which customers are most profitable on a net profit basis …and which new revenue prospects are the best to target. In fact, as revenue goes up, not only may the rate of profitability decrease, but overall profits may actual come down.   

Since companies cannot differentiate customers by profitability they are unable to tailor products and services to customers according to profitability.

The Solution: The Mead Group Targeted Profitable Customer (TPC) Growthä Process

MCG utilizes the Targeted Profitable Customer (TPC) Growthä Process -  a process to help clients identify profitability on an individual customer basis and develop strategies for each customer.

Client Benefits include:               

• Improve both short term and long term profitability and company value

• Focus resources on the most profitable customers and new revenue targets

• Increase the efficiency of customer acquisition and retention investments

• Develop capabilities to be proactive in good as well as difficult economic times